Brief

Partner with ABAE to conceive, design and deliver a collection of new luxury hospitality concepts, suitable for roll-out throughout the GCC area.

Action

Client brief – Epicurean translated the vision into initial original concept proposals

Concept presentation – gained sign-off from stakeholders on five original F&B concepts, ranging from luxury tea-room to Arabic Mezze bar.

Design – all elements of the design process were completed by Epicurean; front-of-house architectural, back of house kitchen and all areas lighting design.

Concept development – 360 solution provided for every aspect; from uniform and menu design to senior staff recruitment and supplier contract negotiation

Concept development – 360 solution provided for every aspect; from uniform and menu design to senior staff recruitment and supplier contract negotiation

Concept delivery – creation and on-site delivery of standard operating policy manuals and all specification of all dish recipes table-top operating equipment

Control – Epicurean composed and controlled both CAPEX and OPEX budgets on behalf of the client

Commercial Partner Negotiation – concession partner negotiations were under-taken on behalf of the client, with new luxury operators being identified and approached as part of this process.