Brief

Epicurean was retained to provide Mamma Roma with hospitality-specialist operational expertise as they sought to re-shape both their brand and physical store presence.  An existing store from their restaurant estate was identified as the venue to be transformed.

Action

Brand – Epicurean prepared the new creative brief, before retaining United Creatives to partner on the project.  Epicurean was the client representative with this creative relationship and oversaw the delivery of a completely new brand for both built environment and retail identity.

Construction – Epicurean oversaw all matters of site activity, including tender process, contractor appointment and build-out.

Operations – Epicurean supported a fundamental review every element of the operation, including the interview and appointment of a new CEO and CFO for the Company, factory automation, product quality business model review, estate feasibility, renovation, and new opening pipeline development.

Concept – Epicurean developed the unique store design to its brief, before running a short-list process and subsequently appointing partner designers, Quadrant, and functioning as client through the development.

Retail – all packaging lines for the multinational supermarket business were rebranded with new graphical identity.

Financial – Epicurean interviewed and supported appointment of new CFO, in order to overhaul all reporting and controls within the Company.